The gospel doesn’t require a marketing strategy.
I am amazed at some of the attempts made to make the gospel more palatable. There are no ends to the games, gimmicks, and ploys that some people use to dress up the gospel. The whole mess can easily leave you wondering as you drive home for Sunday lunch whether you have been in church or a used car lot.
The gospel that Jesus taught, the gospel that He passed on to His disciples, the gospel that jumps off the pages of God’s word is much less complicated and infinitely more convicting. The gospel is truth and this truth includes statements like, “You were born a sinner”, “Jesus had to die an awful death to free you from sin,” and, “To be free from sin you must deny yourself and die”. How does that rate as a sales pitch?
The truth is that the gospel doesn’t need a “pitch”. Jesus is not offering a set of steak knives or a luxury sedan. He is offering something infinitely far better; He is offering himself. Either a person receives this blessed truth because of a work of the Holy Spirit or they don’t. It is just that simple. Our job is not to dress it up, our job is to present it in such a way that they see its author in the offering.
Do you feel overwhelmed and unable to give a whiz-bang gospel presentation? Good, that’s a great place to start. When you realize that the power is not in the messenger but in the message and the one who sent the messenger, you are well on your way to garnering the following accolade:
“…How beautiful are the feet of those who preach the good news!”
(Romans 10:15b ESV)
