Blog vs. Website. Which is Better?

I help people develop an internet presence using blogs. This is scary for some because when they hear the word blog, they ideate an incorrect picture of what blogs are. Blogs can look blog-like or they can be designed to look like a normal website. There us much more flexibility with blogs and they are much easier for beginners to jump in and begin to add content. These are a just a few reasons why I prefer to use blogs.

This week, I came across an article on www.corporatedollar.org that highlights a huge advantage that blogs have over traditional websites. Here is the article:

Using a blog platform, like WordPress (with the Thesis theme, of course), to run your website means that your non-profit will get more love from Google.

Search engine optimization, or the tweaking of your website to rank high in Google, can be summed up in a simple business objective that Google holds near and dear to their hearts:

“Lets give the most valuable, relevant and current results to folks who use our search engine!”

I’ve broken down the video into these three “content qualities“:

• Valuable – Traditional websites generally have content that is broadly smeared throughout all of it’s pages. Blogs, on the other hand, allow for highly-concentrated silos of “topic niches” in each post.
• Relevant – Because of the highly-concentrated lumps of content within a post, trackbacks are frequent. This linking encourages Google to rank these blog posts higher because they have already been “tagged” by real people.
• Current – Google is not in the business of serving up stale, crappy web-pages. Blogs allow for frequently produced content; websites tend to go stale each time the intern quits

HT: www.corporatedollar.org